Our Story
Ingrid Hulbert and Chris Sundberg met during their MBA program at the University of Texas at Austin, McCombs School of Business. They became fast friends over their shared love for all things entrepreneurial, serving in leadership in the Graduate Entrepreneurship and Innovation Club. As they graduated, they continued talking about the idea of acquiring a business to grow together, and their visions aligned on everything from their ideal location (Texas), to their ideal ownership timeline (decades, not years) to the areas of the business they each would like to be responsible for. They decided to embark on a new journey that brings together their complementary skill sets and passion to own and operate a company as Co-CEOs with shared Midwest values of hard work, integrity, family, community, and humbleness. This makes them the ultimate power team.
Ingrid Hulbert
Ingrid Hulbert began her career in big tech and then spent the past five years in a variety of marketing, sales, and operational roles including building local and global digital and brand marketing strategies, improving operational processes and managing large teams of 50-100+ individuals. She has a breadth of experiences across technology, health and wellness, venture capital and consumer. Ingrid earned her MBA from the McCombs School of Business at the University of Texas at Austin and her Bachelor of Business Administration in Marketing and Management University of Wisconsin, Madison. Ingrid is also a certified fitness and yoga instructor and has taught 1,500+ classes since 2015.
Past Companies (and Functions): Brand Foundry Ventures (VC Investing), Nike (Strategy), LinkedIn (Sales and Leadership Rotational Program), Enwoven (Marketing and Sales), Equinox (Operations and Management), Flamingo (Marketing)
Chris Sundberg
Chris Sundberg has spent the last decade working in a variety of financial roles including consulting on tax matters, governance and philanthropy for family offices and small business owners; investing in startups, venture capital funds, and real estate private equity; and consulting entrepreneurs on strategy, finance and capital allocation decisions. Chris earned his MBA from the McCombs School of Business at the University of Texas at Austin and his BS Accounting (cum laude) and MS Taxation from the G. Brint Ryan College of Business at the University of North Texas. He has been married to Sarah for 5 years and together they have two daughters.
Past Companies (and Functions): Deloitte (Tax Consulting), Mullis Newby Hurst (Management), Bold Move Beverages (CFO), LA WY Capital Partners (VC Investing)